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We had a chat with Rosette Pambakian, Tinder’s VP of Comms and the woman who helped launch the world’s most successful dating app, to ask how to get a swipe right every time. Stop pouting and start smiling ‘A lot of people think their serious, hot photo is going to get them a lot of swipes, but we’ve found that when when you’re authentically smiling, it actually increases your chances of getting a swipe right by 14%, which is a significant percentage.
The study found that profiles with a high level of ‘selective self-presentation’ (i.e.
This results in x10 profile views and more chance of a match. ‘Boost mode’ can only be activated while swiping in Tinder mode.
If you have upgraded to Tinder Plus, you will get one free Boost every week.
It’s been a huge success for us – sharing the same taste in music is a big thing.’ Don’t let matches get stale ‘It’s best to send messages instead of leaving that match idle.
We introduced GIF integration recently because we get asked a lot of questions, particularly from the guys, about what do I say, how do I get the conversation going?