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Users who swiped right on Derulo’s profile (meaning that they liked him) were treated to a message from the star with links to his new music video and his new song on i Tunes.

This is what the ad looked like: JMP Securities says that Tinder could bring in $US70 million in ad revenue by 2016 through the use of ads like the Jason Derulo campaign.

Specially for last festival such contemporary musicians and art researchers as Petr Aydu, Olga Kroitor, Electroboutique art-group, Ian Kalberzin, Oleg Makarov, Alexander Kaplan researched and introduced a 'hybrid piano' concept and samples.

Also, a number of well-known musicians, such as Vladimir Nesterenko, Oleg Akkuratov, Anton Baronin, Polina Osetinskaya and Valeri Grohovski participated festival.

Ads are only seen by normal Tinder members, not subscribers to Tinder Plus.

The key is to get users used to swiping through multiple profiles, as then they will stumble upon ads.

This chart from 7Park Data shows the rise in Tinder’s monthly active users as a percentage of US mobile phone users: Given the user growth and potential monetisation of Tinder, we believe IAC’s Match Group could unlock its value as a stand-alone public company, and we currently value it at $US3.5 billion (excluding a $US1.6 billion valuation of Tinder).

As to timing, we believe it depends on the success of Tinder’s recent monetisation plans, suggesting the earliest could be in 2H15, but 2016 is more likely, in our view.

Social Discovery Ventures (SDVentures) creates, supports and promotes Internet projects such as communication platforms that enable people from different countries to expand their social and business networks – to travel, learn foreign languages, play online, make friends and date.

In 2014, the company organized a philosophical conference and expedition dedicated to the 'problem of free will and consciousness'.

The expedition took place on a schooner heading to the shores of Greenland.

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