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Melissa Ellard, a fashion entrepreneur in Foxborough, Mass., says she would have been dateless for several months last year if not for Hinge, one of a number of new, increasingly popular mobile dating apps.One in 10 American adults has tried online dating through a website or smartphone app.With a hand for writing, an eye for marketing, and a heart for online dating, Founder Lisa Hoehn helps singles create profiles that reflect their true selves — which, in turn, will get them the responses they want and improve their online dating experience overall.Lisa does this through her comprehensive profile makeovers, expert photo selections, and collaborative message consultations — all of which she was kind enough to give us the inside scoop on.People shouldn’t have to be amazing writers in order to find love or even a great date, and Profile Polish is taking pressure off the non-wordsmiths out there thanks to its helpful services.As Lisa says, dating profiles are like resumes — they get a foot in the door.

So she did what any good sister would do — she got them a couple of drinks and made Lisa create a profile on Ok Cupid.You want to be upfront about what you’re looking for, and I think with 20-somethings you can be a little more mysterious,” she said.The successful writing techniques Lisa — author of “You Probably Shouldn’t Write That: Tips and Tricks for Creating an Online Dating Profile That Doesn’t Suck” — uses today at Profile Polish come from her experience as a journalist.And in working with so many different types of people who have so many different types of dating specifications, Lisa has learned which techniques are the best to use for each demographic.“For example, when writing profiles for older adults who are looking for something more serious, you have to be more straightforward.

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